One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging.
There’s a good reason for that. Done right, blogging attracts and converts prospects for less money than traditional methods. Done wrong, it becomes a huge time investment that produces little return.
That means brands need a way to blog quickly, consistently, and at scale, without a loss of quality. They also need to blog intelligently, writing about topics that actually produce results. On top of it all, brands must hire and manage talented teams to execute this process.
That’s a tall order for even the most adept of firms. And it’s why only 34% of marketers say their content marketing strategy is very effective, according to Content Marketing Institute.
AI can help.
AI and related technologies can vastly simplify your blogging efforts. AI has the potential to augment human writers, taking some of the load off so they can focus on content creation. AI can also enhance content strategy and identify areas of improvement. AI could even write part of that next blog post for you.
In this post, we’ll outline some of the top use cases and tools that use AI to make blogging easier. We’ve organized the post by use cases, describing how you’d use AI in each case, then offering tools that can help.
- Intelligently brainstorm blog topics.
AI tools can provide insight into the best topics to blog about. That takes some of the guesswork out of content calendar creation. And it speeds up the process of brainstorming blog post ideas. Not to mention, it can help you identify successful topics you might have overlooked in the past.
One tool that can help is Crayon. Crayon uses AI to provide brands with competitive intelligence. The tool tracks competitors websites in real-time, noting changes. It also analyzes more than 100 different types of online data from seven million sources. Then, it tells you the most important findings, using AI to surface insights.
Crayon has many uses for marketers beyond blogging. But one immediate use case is using the tool to identify content gaps and opportunities. You can see what content your competitors are publishing and what messaging they use. In turn, you can improve on their strategies or address gaps they’ve missed.